Protecting the Brand

Protecting the Brand
$19.95
Author:
Tags: I-P-2, Recommended Books
Publication Year: November 2003
Format: Hardcover
Length: 144 Pages
ASIN: 1569802572
ISBN: 9781569802571

 Protecting the Brand sorts out the laws of copyright in a simple and descriptive manner.

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About the Book

Brand-name products represent the largest single sector of the U.S. economy, yet there is no simple format to educate people about the rules of trademark. In fact, most lawyers cannot even distinguish between the familiar copyright and trademark markings. Protecting the Brand sorts out the laws of copyright in a simple and descriptive manner. Included in these pages is a complete list of the legal terminology surrounding brands, as well as a simple primer on copyright rules. Each is illustrated by a court-case ruling.

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